How Game Studios Manipulate Supply and Demand to Keep Us Hooked (and Paying).

Grand Theft Auto VI is shaping up to be one of the biggest entertainment launches in history. Industry analysts predict it will generate over $1 billion in pre-orders alone and could surpass $3.2 billion in revenue within its first year. This would make it twice as successful as GTA V in its debut year.

2K Gaming Studio strikes again, with Borderlands 4 to release in September this year. Since the initial release of Borderlands in 2009, the hype has continued in the run-up to its fourth instalment.